目录
Chapter 1: Globalism / 1

Chapter 2: Urbanism / 24

Chapter 3: Ultra-Tech / 32

Chapter 4: Internet / 57

Chapter 5: Categories / 77

Chapter 6: Brand Names / 96

Chapter 7: Competitors / 116

Chapter 8: Duality / 132

Chapter 9: Visual Hammer / 151

Chapter 10: Unforgettable Slogans / 166

Chapter 11: Public Relations / 181

Chapter 12: Multiple Brands / 201

Chapter 13: 20th Century Positioning Principles / 218

Chapter 14: 21st Century Positioning Principles / 227


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